If "the medium is the message" as Marshall McLuhan suggests, and the message of the Gospel is God incarnated in Christ, then what does that say about the nature of the Christian message and the call to share good news?  What about the relationship between evangelism and discipleship?  Christian faith is incarnational and as followers of Jesus, WE ARE THE MEDIUM.  No DVD, gospel tract, EvangeCube, website, live TV stream, book, article, or any other form of media can replace flesh-and-blood individuals and communities of disciples who share good news in word and deed.  How often do we uncritically utilize methods that bankrupt or short-change the message?

“The most evangelistic thing the church can do today is to be the church – to be formed imaginatively by the Holy Spirit through core practices such as worship, forgiveness, hospitality, and economic sharing into a distinctive people in the world, a new social option, the body of Christ. It is the very shape and character of the church as the Spirit’s “new creation” that is the witness to God’s reign in the world and so both the source and aim of Christian evangelism.”  – Bryan Stone